Role: Creative Director

Challenge: Translate Roadrunner’s year-long KPI competition into an engaging cultural and brand experience that connected employees, customers, and prospective drivers.

Solution: Directed a 360° campaign including on-site video/photo production in 4 U.S. cities, employee interviews, custom event merchandise, and digital assets spanning social media, website, and display ads.

Impact: Engaged 40+ terminals nationwide, produced 100+ multimedia assets, saved the company over $20,000 in outsourced video production by bringing it in-house, and amplified Roadrunner’s culture and quality message to thousands of customers and driver prospects, strengthening both recruitment and brand perception.