Season III

The League

Role: Creative Director

Challenge: Translate Roadrunner’s year-long KPI competition into an engaging cultural and brand experience that connected employees, customers, and prospective drivers.

Solution: Directed a 360° campaign including on-site video/photo production in 4 U.S. cities, employee interviews, custom event merchandise, and digital assets spanning social media, website, and display ads.

Impact: Engaged 40+ terminals nationwide, produced 100+ multimedia assets, saved the company over $25,000 in outsourced video production by bringing it in-house, and amplified Roadrunner’s culture and quality message to thousands of customers and driver prospects, strengthening both recruitment and brand perception.

Bonus Content Production

Beyond the Celebration

In addition to documenting The League celebrations across the U.S., I produced evergreen video content to support Roadrunner’s broader marketing needs. This included interviews with local and national leadership, spotlights on women in logistics, driver recruitment features, and employee stories. The extra material provided a steady stream of fresh, versatile content for use across video touchpoints, keeping campaigns relevant for months beyond the events themselves.

Stay Tuned

More content for Season III of The League coming soon.

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Experiential Design

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Ascent Brand Guidelines