Season III
The League
Role: Creative Director
Challenge: Translate Roadrunner’s year-long KPI competition into an engaging cultural and brand experience that connected employees, customers, and prospective drivers.
Solution: Directed a 360° campaign including on-site video/photo production in 4 U.S. cities, employee interviews, custom event merchandise, and digital assets spanning social media, internal communications, website, and display ads.
Impact: Engaged 40+ terminals nationwide, produced 100+ multimedia assets, saved the company over $25,000 in outsourced video production by bringing it in-house, and amplified Roadrunner’s culture and quality message to thousands of customers and driver prospects, strengthening both recruitment and brand perception.
Champions Kit
Champions were outfitted in custom designed shirts, hats, patches, enamel pins, vests, trophies, and banners.
First Month Review
LinkedIn Performance Metrics
85k+
9.9%
Engagements
Up 52.8%
Audience Growth
Up 19.1%
Engagement Rate
2.4% Industry Average
Impressions
Up 30.4%
415+
12k+
Bonus Content Production
Beyond the Celebration
In addition to documenting The League celebrations across the U.S., I produced evergreen video content to support Roadrunner’s broader marketing needs. This included interviews with local and national leadership, spotlights on women in logistics, driver recruitment features, and employee stories. The extra material provided a steady stream of fresh, versatile content for use across video touchpoints, keeping campaigns relevant for months beyond the events themselves.
