Role: Creative Director

Challenge: Create a unified annual review that set the standard for brand communications following new brand guidelines.

Solution: Directed design strategy, layout, and print production of a 70+ page magazine-style review, collaborating with every department and leading photo/video production in Belleville, MI to capture leadership interviews and imagery.

Impact: Established a benchmark for brand consistency across all touchpoints, produced multimedia assets for digital marketing, and distributed the review via website, email, social, and printed editions to top-tier customers and investors.