Role: Creative Director

Challenge: Ascent Global Logistics and USA Jet needed a unified brand system to replace fragmented visuals and messaging, ensuring consistency across all internal and external communications.

Solution: Led the creation of comprehensive brand guidelines, defining logos, colors, typography, graphic assets, messaging tone of voice, and a template download library to equip teams with ready-to-use tools.

Impact: Delivered the company’s first holistic brand standards, establishing a scalable framework that unified communications, improved brand consistency, and guided all future marketing, sales, and investor materials.